Golden Kangaroos: Brand Image Re-Launch
The Golden Kangaroos is one of the largest non-for-profit music organisations in Sydney. Located in the Hornsby Shire, the GK’s look after a large repitoire of bands, and have done so since 1970.
When I Joined the Golden Kangaroos Marketing Team in 2017, this was their logo.
Branding, imagery and marketing material was of similar quality.
I was brought on into the Golden Kangaroos for Graphic/Asset Design. I was a new industrial design student at this time.
First things first, redoing that logo.
Below are examples of flyers made during this time.
In 2021, I was appointed Marketing Director, and ran a Brand Re-Launch.
This included:
Brand Logo Suite
Brand Colours, Typeface Preferences, Etc Visual Identifiers
Brand Document Suite: Letterheads, Email Banners, Programme Template, Etc
New 1x2m Banners, Templates for Flyers and Social Media
Brand Identity Documentation & Marketing Protocols
The Brand Re-Launch was accompanied by a move from (mostly) physical advertising mediums to a digital-first approach.
